Here comes the new challenger in Korean MCN industry : the evolution of Korean MCN's actor network

This study analyzes how Korean MCN (Multi-Channel Network) industry has evolved within the context of the actor-network theory. The findings of this study were obtained through indepth interviews with 10 key-experts. There are four stages according to the actor-network theory. According to the interviews, Korean MCNs are now in the enrollment stage. YouTube was found to be a focal actor who initiated the network, and MCNs actively enrolled other actors such as internet video platforms, OTT service providers, and consumer goods companies. This study found out that more companies would enter this MCN’s actornetwork in the name of investors or advertisers to catch young millennial audiences. The ability to create mobile contents was identified as a key for MCNs not to lose the power in the network.