Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions
Year of publication: |
January 2017
|
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Authors: | McCoy, Scott ; Everard, Andrea ; Galletta, Dennis F. ; Moody, Gregory D. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 1, p. 14-24
|
Subject: | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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