Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Cevdet Kizil; Valorie Eddy; Laura Clary; Katrina Crowell
| Year of publication: |
2013
|
|---|---|
| Authors: | Kizil, Cevdet ; Eddy, Valorie ; Clary, Laura ; Crowell, Katrina |
| Published in: |
Emerging markets journal : Emaj. - Pittsburgh, Pa. : Univ., ISSN 2159-242X, ZDB-ID 2694513-7. - Vol. 3.2013, 2, p. 97-126
|
| Subject: | accounting | finance | marketing | marketing strategy | marketing mix | Marketingmanagement | Marketing management | Australien | Australia | Rechnungswesen | Accounting | Markteintritt | Market entry | Marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243057