Heterogeneity in consumer sensory evaluation as a base for identifying driver of product choice
Year of publication: |
2010
|
---|---|
Authors: | Lowengart, Oded |
Published in: |
Journal of business and management : JBM. - Orange, Calif., ISSN 1535-668X, ZDB-ID 2594739-4. - Vol. 16.2010, 1, p. 37-50
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produkttest | Product testing | Bewertung | Evaluation | Wein | Wine | Zielgruppe | Target group |
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