Heterogeneity in entry effects between nondurable consumer product categories
Year of publication: |
1994
|
---|---|
Authors: | Kalyanaram, Gurumurthy |
Other Persons: | Wittink, Dick R. (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 11.1994, 3, p. 219-231
|
Subject: | Markteintritt | Market entry | Konsumgüter | Consumer goods | Theorie | Theory | USA | United States |
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