Heterogeneity of deal proneness : value-mining, price-mining, and encounters
Kyoung-Nan Kwon; Yoo Jin Kwon
| Year of publication: |
2013
|
|---|---|
| Authors: | Kwon, Kyoung-nan ; Kwon, Yoo Jin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 2, p. 182-188
|
| Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Humankapital | Human capital | Opportunitätskosten | Opportunity cost | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009734323