Heterogeneity of motivations among crowdinvestors : evidence from the football industry
Year of publication: |
2022
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Authors: | Kościółek, Szczepan |
Published in: |
Journal of entrepreneurship, management and innovation : JEMI. - Nowy Sącz : [Verlag nicht ermittelbar], ISSN 1734-283X, ZDB-ID 2650169-7. - Vol. 18.2022, 4, p. 157-183
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Subject: | equity crowdfunding | fans investors | market segmentation | self-determination theory (SDT) | sports clubs | team identification | Fußball | Football | Sportorganisation | Sport organization | Crowdfunding | Profisport | Professional sports | Sportmarketing | Sports marketing | Motivation | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
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