Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective
Year of publication: |
1998
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Authors: | Malhotra, Naresh K. ; Agarwal, James ; Baalbaki, Imad |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 6, p. 476-506
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Saved in:
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