Heterogeneous consumers, search and retail formats
Year of publication: |
December 2017
|
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Authors: | Shi, Mingming ; Yan, Xiao |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 11.2017, 4, p. 525-544
|
Subject: | Consumer heterogeneity | Retail formats | Search | Psychological cost | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format | Informationskosten | Information costs | Suchtheorie | Search theory |
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