Heterogeneous learning and the targeting of marketing communication for new products
Sridhar Narayanan; Puneet Manchanda
| Year of publication: |
2009
|
|---|---|
| Authors: | Narayanan, Sridhar ; Manchanda, Puneet |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 3, p. 424-441
|
| Subject: | Produktentwicklung | New product development | Marketing | Vertriebskosten | Distribution costs | Arzneimittel | Pharmaceuticals | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868023