Heterogenous preferences and new innovation cycles in mature industries : the amateur camera industry 1955 - 1974
Year of publication: |
2005
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Authors: | Windrum, Paul |
Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 1112650-4. - Vol. 14.2005, 6, p. 1043-1074
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Subject: | Fotoindustrie | Photographic industry | Innovation | Produktlebenszyklus | Product life cycle | Industrieökonomik | Industrial organization | Nischenstrategie | Niche marketing strategy | Konsumentenverhalten | Consumer behaviour | Welt | World |
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