Heuristic decision making
Year of publication: |
2007
|
---|---|
Authors: | Kurz-Milcke, Elke ; Gigerenzer, Gerd |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 3.2007, 1, p. 48-56
|
Subject: | Entscheidungstheorie | Decision theory | Heuristik | Heuristics |
Description of contents: | Description [library.mpib-berlin.mpg.de] |
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