Heuristics for Product-Line Design Using Conjoint Analysis
Year of publication: |
1990
|
---|---|
Authors: | Kohli, Rajeev ; Sukumar, R. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 36.1990, 12, p. 1464-1478
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing: product policy | conjoint analysis | programming: heuristics |
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