Heuristics in analytics : a practical perspective of what influences our analytical world

Heuristics in Analytics A Practical Perspective of What Influences Our Analytical World In Heuristics in Analytics, renowned telecommunications experts Carlos Andre Reis Pinheiro and Fiona McNeill describe analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, Heuristics in Analytics emphasizes the need to have the proper tools to engage analytics and shows how to overcome heuristic characteristics through the use of mathematics and statistics. This straightforward book explores how important it is to properly consider the randomness and the heuristic characteristics in analytics and how crucial analytics are for companies and corporate environments. Drawing from the authors' years of expe­rience, Heuristics in Analytics looks at: Unplanned events, heuristics, and the randomness in our world The analytical approach The competitive intelligence cycle Knowledge applications that solve business problems Customer behavioral segmentation The graph analysis approach Packed with case studies on the entire analytical process using telecom and insurance companies based in Brazil and Ireland, Heuristics in Analytics provides CFOs, chief marketing officers, directors of marketing, and business managers with an insider guide to deploying mathematical and statistical models when performing analytics.