Heuristics in international business : a systematic literature review and directions for future research
Year of publication: |
2020
|
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Authors: | Guercini, Simone ; Milanesi, Matilde |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 26.2020, 4, p. 1-13
|
Subject: | Cognitive shortcuts | Heuristics | International business | Rules of thumb | Systematic literature review | Bibliometrie | Bibliometrics | Heuristik | Multinationales Unternehmen | Transnational corporation |
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