Heuristics revisited: implications for marketing research and practice
Year of publication: |
2008
|
---|---|
Authors: | Merlo, Omar ; Lukas, Bryan A. ; Whitwell, Gregory J. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 2, p. 189-204
|
Subject: | Entscheidung | Decision | Heuristik | Heuristics | Marketingmanagement | Marketing management |
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