Hey brand, let me take a selfie to get you out of the crisis
Year of publication: |
2024
|
---|---|
Authors: | Mohsin Raza ; Rimsha Khalid ; Hassan Raza |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 3, p. 1349-1370
|
Subject: | Brand preference | Brand selfie | Brand signature | Crisis marketing | Leisure luxury and tourism industry | Markenführung | Brand management | Tourismuswirtschaft | Tourism industry | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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