Hidden consumers in marketing : the neglect of consumers with scarce resources in affluent societies
Year of publication: |
2013
|
---|---|
Authors: | Ekström, Karin M. ; Hjort, Torbjörn |
Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 61-75
|
Subject: | Konsum | Consumption | Konsumgesellschaft | Consumer society | Sozialethik | Social ethics | Theorie | Theory |
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