Hide the light or let it shine? : examining the factors influencing the effect of publicizing donations on donors' happiness
Year of publication: |
2015
|
---|---|
Authors: | Wang, Xia ; Tong, Luqiong |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 418-424
|
Subject: | Publicizing donations | Happiness | Reputation benefits | Moral identity | Volition | Fundraising | Zufriedenheit | Satisfaction | Großbritannien | United Kingdom | Reputation |
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