Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
| Year of publication: |
1996
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|---|---|
| Authors: | Lenk, Peter J. ; DeSarbo, Wayne S. ; Green, Paul E. ; Young, Martin R. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 2, p. 173-191
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