Hierarchical Heuristics in Evaluation of Competitive Brands Based on Multiple Cues
| Year of publication: |
1994
|
|---|---|
| Authors: | Prabhaker, Paul R. ; Sauer, Paul |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 11.1994, 3, p. 217-234
|