High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Year of publication: |
[2017]
|
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Authors: | Thomas, Stefan ; Gierl, Heribert |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 123-137
|
Subject: | Lebensmittel | Food | Ernährung | Nutrition | Markenimage | Brand image | Werbung | Advertising |
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