High-end "factory outlets" : new showcases of German carmakers
Dion Kooijman
| Year of publication: |
2008
|
|---|---|
| Authors: | Kooijman, Dion |
| Published in: |
Flagship marketing : concepts and places. - London [u.a.] : Routledge, ISBN 0-415-43602-8. - 2008, p. 159-172
|
| Subject: | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Event-Marketing | Event marketing | Deutschland | Germany |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827367