High tech, high performance: the synergy of niche strategy and planning focus in technological entrepreneurial firms
Karen Bantel
Year of publication: |
2006
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Authors: | Bantel, Karen |
Published in: |
Handbook of niche marketing : principles and practice. - New York, NY [u.a.] : Best Business Books, ISBN 0-7890-2329-6. - 2006, p. 129-156
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Subject: | Hochtechnologie | High technology | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Synergie | Synergy |
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