High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Year of publication: |
2014
|
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Authors: | Baccarella, Christian V. ; Scheiner, Christian Willi ; Trefzger, Timm Florian ; Voigt, Kai-Ingo |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 6.2014, 4, p. 395-410
|
Subject: | high-tech | marketing | advertising | print | content analysis | information content | automotive industry | automobiles | brand elements | information cues | Kfz-Industrie | Automotive industry | Printwerbung | Print advertising | Hochtechnologie | High technology | Werbung | Advertising | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Kfz-Markt | Automotive market | Druckindustrie | Printing industry | Markenführung | Brand management | Informationswert | Information value |
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