High Wire Act: Building Brand Value During an M&A Transition
Year of publication: |
2012
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Authors: | Lucas, Scott ; Richards, Dyfed “Fred” ; Taylor, Mike ; Campbell, Jean ; Hiatt, Rhonda |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 23.2012, 1, p. 22-29
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Saved in:
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