Higher education institutional rankings : evaluating their credibility for branding and marketing
Year of publication: |
[2018]
|
---|---|
Authors: | McLaughlin, Gerald W. ; McLaughlin, Josetta ; McLaughlin, Jacqueline |
Published in: |
Competition in higher education branding and marketing : national and global perspectives. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-58526-0. - 2018, p. 221-237
|
Subject: | Hochschule | Higher education institution | Ranking-Verfahren | Ranking method | Dienstleistungsmanagement | Service management | Markenführung | Brand management |
-
Hensler, Bruno, (2011)
-
Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco, (2018)
-
Saichaie, Kem, (2018)
- More ...
-
Ian Macneil and relational contract theory : evidence of impact
McLaughlin, Josetta, (2014)
-
Ian Macneil and relational contract theory: evidence of impact
McLaughlin, Josetta, (2014)
-
RMA Chapter Profile: Randy Smith, Capital One Bank
McLaughlin, Jacqueline, (2009)
- More ...