Higher, faster, stronger … and more money
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Back in 1948 in the aftermath of the Second World War, the Olympics and its representatives were keen to begin again with their global event after the sour taste left by the Berlin Games in 1936 and the ensuing 12‐year hiatus due to the war. Issues such as massive corporate sponsorship, drug scandals, professionalism and viewing figures in the billions were a thing of dreams. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Year of publication: |
2011
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 8, p. 28-30
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Sponsorship | Olympic Games | Transformational leadership | Brands |
Saved in:
Online Resource
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