Higher-order needs drive new growth in mature consumer markets
Year of publication: |
2004
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Authors: | Dutra, Ana ; Frary, James ; Wise, Rick |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 25.2004, 5, p. 26-34
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