Hippies, greenies, and tree huggers : how the "warmth" stereotype hinders the adoption of responsible brands
Year of publication: |
October 2016
|
---|---|
Authors: | Antonetti, Paolo ; Maklan, Stan |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 10, p. 786-813
|
Subject: | Umweltbewusstsein | Environmental consciousness |
-
Estimating household electricity consumption by environmental consciousness
Azadeh, Mohammad Ali, (2015)
-
The young consumer-citizen : nationhood and environmentalism in children's identity narratives
Davis, Teresa, (2014)
-
An investigation into consumer behaviour for energy labelled products
Sharma, Kavita, (2013)
- More ...
-
When doing good will not save us : Revisiting the buffering effect of CSR following service failures
Antonetti, Paolo, (2021)
-
How categorisation shapes the attitude-behaviour gap in responsible consumption
Antonetti, Paolo, (2015)
-
Building a sustainable bank : the case of GTBank of Nigeria
Maklan, Stan, (2014)
- More ...