Hispanic marketing : the power of the new Latino consumer
Year of publication: |
2017 ; Third edition
|
---|---|
Authors: | Korzenny, Felipe ; Chapa, Sindy ; Korzenny, Betty Ann |
Publisher: |
London : Routledge |
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | USA | United States |
Extent: | 1 Online-Ressource (xxv, 480 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-315-68882-4 ; 978-1-317-42228-0 ; 978-1-138-91778-1 ; 978-1-138-91779-8 |
Other identifiers: | 10.4324/9781315688824 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P., (2014)
-
Hispanic marketing : connecting with the new Latino consumer
Korzenny, Felipe, (2012)
-
Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe, (2017)
- More ...
-
Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe, (2017)
-
Hispanic marketing : connecting with the new Latino consumer
Korzenny, Felipe, (2012)
-
A psycho-socio-cultural approach to Hispanic market research in the United States
Korzenny, Felipe, (2005)
- More ...