Historical impact of technological change on the US mass media advertising expenditure
Year of publication: |
November 2015
|
---|---|
Authors: | Esteban-Bravo, Mercedes ; Vidal-Sanz, Jose M. ; Yildirim, Gökhan |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 100.2015, p. 303-316
|
Subject: | Media | Advertising expenditure | Structural breaks | Cointegration | Werbung | Advertising | Mediensektor | Media industries | Technischer Fortschritt | Technological change | Kommunikationsmedien | Communication media | USA | United States | Kointegration | Strukturbruch | Structural break |
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