History of qualitative research methods in marketing
Year of publication: |
2006
|
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Authors: | Levy, Sidney J. |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 3-16
|
Subject: | Marketing | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method | Wirtschaftsgeschichte | Economic history |
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