Hit with one shot : assessing the drivers of target marketing effectiveness
Gaetano Sanfelice
| Year of publication: |
2014
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|---|---|
| Authors: | Sanfelice, Gaetano |
| Published in: |
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering. - Chichester, West Sussex : Wiley, ISSN 1092-4604, ZDB-ID 1377276-4. - Vol. 21.2014, 2, p. 143-148
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| Subject: | Zielgruppe | Target group | Industriestruktur | Industrial structure | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Entscheidung | Decision | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385055