Hitting or missing the target : resources and capabilities for alternative e-commerce pathways in the fashion industry
Year of publication: |
2021
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Authors: | Gaudenzi, Barbara ; Mola, Lapo ; Rossignoli, Cecilia |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 124-136
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Subject: | E-commerce | Dynamic capabilities | E-supply chain | Fashion industry | Resource-based view | Ressourcenorientierter Ansatz | Mode | Fashion | Electronic Commerce | Bekleidungsindustrie | Clothing industry | Dynamische Kompetenzen | Lieferkette | Supply chain |
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