Hochschulbindung durch Student Services : Grundlagen, Analyse, Perspektiven
Kerstin Lenecke
| Year of publication: |
2012
|
|---|---|
| Authors: | Lenecke, Kerstin |
| Publisher: |
Saarbrücken : AV Akademiker-Verl. |
| Subject: | Kundenbindung | Customer retention | Studierende | Students | Dienstleistungsmarketing | Services marketing | Hochschule | Higher education institution | Deutschland | Germany | Infrastrukturleistung | Beziehungsmanagement | Student |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 194 S. graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-639-44714-9 |
| Classification: | Soziales Umfeld ; Hochschulen, Fachhochschulen ; Emotion ; Soziale Wahrnehmung, Attribution |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245712