Hold the line! : exploring the brand community coping process
Henri Weijo and Jukka Rintamäki
| Year of publication: |
2014
|
|---|---|
| Authors: | Weijo, Henri ; Rintamäki, Jukka |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 16.2014, p. 115-131
|
| Subject: | Webanalyse | Web analytics | Markentreue | Brand loyalty | Gemeinschaft | Community | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010475689