Holding Company Cost Economies in the Global Advertising and Marketing Services Business
Year of publication: |
2004
|
---|---|
Authors: | Silk, Alvin J. ; Berndt, Ernst R. |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616. - Vol. 2.2004, 1, 5, p. 5-5
|
Publisher: |
De Gruyter |
Subject: | Scale and Scope Economies | Global Advertising and Marketing Services |
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