Holding the Hunger Games hostage at the gym : an evaluation of temptation bundling
Year of publication: |
2014
|
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Authors: | Milkman, Katherine L. ; Minson, Julia A. ; Volpp, Kevin G. M. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 2, p. 283-299
|
Subject: | commitment devices | temptation bundling | self-control | field experiment | exercise | Leistungsbündel | Bundling strategy | Experiment | Feldforschung | Field research | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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