'Holding up half of the sky'? A sociocultural comparison of gender-role portrayals in Chinese and US advertising
| Year of publication: |
1997
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| Authors: | Cheng, H. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 16.1997, 4, p. 295-319
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