Holiday destination image and personality of a Greek island during an economic recession period and the intermediate effect of the utilitarian and non-utilitarian needs
Year of publication: |
2017
|
---|---|
Authors: | Zacharia, Anastasia ; Spais, George |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 6, p. 769-790
|
Subject: | destination | image | Mykonos | economic recession | non-utilitarian needs | personality | utilitarian needs | Konjunktur | Business cycle | Utilitarismus | Utilitarianism | Griechenland | Greece |
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