Holistic and cross‐disciplinary deficiencies in the theory generation of supply chain management
Year of publication: |
2003
|
---|---|
Authors: | Svensson, Göran |
Published in: |
Supply Chain Management: An International Journal. - MCB UP Ltd, ISSN 1758-6852, ZDB-ID 2028208-4. - Vol. 8.2003, 4, p. 303-316
|
Publisher: |
MCB UP Ltd |
Subject: | Supply chain management | Marketing concepts | Marketing myopia | Marketing mix |
-
An Integrated View of Marketing Myopia
Richard, Michael D., (1992)
-
Viewpoint: international marketing studies ‐ time to break the English‐language strangle‐hold?
Holden, Nigel, (1998)
-
Vollrath, Matthew D., (2022)
- More ...
-
The Pareto plus syndrome in top marketing journals: research and journal criteria
Svensson, Göran, (2006)
-
Scientific identity of “top” research journals in the broader discipline of marketing
Svensson, Göran, (2008)
-
Managers’ psychological challenges in implementing corporate responsibility in supply chains
Eriksson, David, (2018)
- More ...