Hollywood's current game plan : it's the IP and not the actor
Year of publication: |
2024
|
---|---|
Authors: | Hon, Lee Yoong |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 21.2024, 2, p. 133-145
|
Subject: | business strategy | intellectual property | Motion picture industry | movie stars |
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