Hollywood wäscht weisser : Werbung mit dem Starsystem
Jacques Séguéla. Bearb. der dt. Fassung: Joachim Krenz
| Alternative title: | Hollywood lave plus blanc <dt.> |
|---|---|
| Year of publication: |
1995
|
| Authors: | Séguéla, Jacques |
| Other Persons: | Krenz, Joachim (contributor) |
| Publisher: |
Landsberg am Lech : Verl. Moderne Industrie |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Künstler | Artists |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 203 S |
|---|---|
| Series: | Hörzu-Reprint. - [Hamburg] : [Springer], ZDB-ID 1086030-7. - Vol. 1995 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-478-21310-X ; 3-478-21310-5 |
| Classification: | Marketing ; Öffentlichkeit ; Film: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198857