Holy mary goes 'round : using object circulation to promote hybrid value regimes in alternative economies
Year of publication: |
June 2017
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Authors: | Scaraboto, Daiane ; Figueiredo, Bernardo |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 2, p. 180-192
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Subject: | alternative economies | church | hybridity | object circulation | value regime | value creation | Betriebliche Wertschöpfung | Value creation | Kirche | Church | Alternative Ökonomie | Alternative economy |
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