Home bias and the power of branding
Sivan Riff and Yossi Yagil
| Year of publication: |
2021
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|---|---|
| Authors: | Riff, Sivan ; Yagil, Yossi |
| Published in: |
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA. - New York, NY [u.a.] : Routledge, Taylor & Francis Group, ISSN 1542-7579, ZDB-ID 2111535-7. - Vol. 22.2021, 1, p. 1-9
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| Subject: | Behavioral finance | Branding | Familiarity | Home bias | Portfolio selection | Markenartikel | Brand | Portfoliodiversifikation | Portfolio diversification | Portfolio-Management | Anlageverhalten | Behavioural finance | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15427560.2020.1716230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423631