Home country image, country brand equity and consumers' product preferences: an empirical study
Year of publication: |
2008
|
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Authors: | Zeugner-Roth, Katharina Petra ; Diamantopoulos, Adamantios ; Montesinos, Maria Ángeles |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 48.2008, 5, p. 577-602
|
Subject: | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Spanien | Spain |
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