Homogeneity, "glocalism" or somewhere in between? : a literary interpretation of identity in the era of globalization
Helene Cecilia de Burgh-Woodman
| Year of publication: |
2014
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|---|---|
| Authors: | Burgh-Woodman, Helene Cecilia de |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 288-313
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| Subject: | Globalization | Consumption | Glocalism | Literary criticism | Self/Other | Konsum | Kritik | Criticism | Globalisierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344077