Hope for a stronger discipline of marketing
Year of publication: |
2021
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Authors: | Peterson, Mark ; Park, Heejung |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 2, p. 162-177
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Subject: | macromarketing | marketing | marketing academia | marketing discipline | Shelby Hunt | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Marketing |
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