Horizontal alliances for relationship marketing
Year of publication: |
2000
|
---|---|
Authors: | Cravens, David W. ; Cravens, Karen S. |
Published in: |
Handbook of relationship marketing. - Thousand Oaks, Calif. [u.a.] : Sage Publications, ISBN 0-7619-1810-8. - 2000, p. 431-456
|
Subject: | Beziehungsmarketing | Relationship marketing | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management |
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